The concept seeks to equally support the discovering of new ideas, hidden interconnectedness, and interwoven meanings. By providing opportunities for creators and other professionals to explore new collaborative processes as well as express themselves in ways that are not possible through traditional forms and practices alone, artnimatology has the potential to provide new knowledge by evoke emotions, create new worlds, challenge expectations, and enhance engagement and knowledge retention and recall through dynamic storytelling. In doing so, artnimatology could provide the audience with a unique and immersive experience that can transform their perception of a context and its meaning.

By integrating both qualitative and quantitative approach, researchers can develop a more complete picture of the research problem, especially in a subject like variable assessment which is relatively new to the animation course at the University of Brighton. This is particularly valuable in fields such as education, healthcare, and social sciences, where both numerical trends and personal experiences are important (Johnson, Onwuegbuzie, & Turner, 2007).

The survey data from this research is analysed using content analysis and thematic analysis methods. Kondracki, Wellman, and Amundson (2002) noted that the foundation of content analysis is the idea that texts are a rich source of data that have a lot of potential to disclose important details about specific phenomena. This process involves sorting text into groups of related categories by taking the participant and context into account thereby finding patterns, associations, similarities and differences that are both overt and implicit in the text. Similarly, the choice of thematic content analysis (TCA) in understanding the data in this research is because according to Anderson (2007), it is important to identify and study recurring themes in the texts submitted for analysis which is fundamental to gaining insight about participants’ perceptions